Digitalization has long since found its way into the car trade and is having a lasting impact on the industry. But where do we currently stand? At the moment, the industry is
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Torben Ullmann
Yearbook of advertising 2015: Procar-Automobile.de
YEARBOOK OF ADVERTISING 2015:
PROCAR AUTOMOBILE GMBH / "EXPERIENCE JOY - THE DEALERSHIP WEBSITE.
Experience joy. With this claim Procar Automobile welcomes vehicle enthusiasts from all over Germany. On the new Responsive website, the motto of the BMW, MINI and Rolls-Royce dealer becomes tangible: Among other things, the aim was to combine an intuitive vehicle search, simple user guidance and the complexity of the 15 locations.
The new Autohaus Gruppen website impresses with its modern design and clear structures. The design and structure of the site are oriented towards the needs of a prospective customer or customer on the Internet - and yet remain 100% true to the Procar Automobile brand. The visitor of the site is to be led by few clicks simply and nevertheless purposefully to its dream car. He can choose between different options and always has the possibility to get in touch with Procar Automobile personally.
- Special features of the site -
WOW offers: Leasing offers with individual configurator - interested parties can easily compile their personal offer online and automatically receive the price for the desired leasing offer. By selecting different equipment, engine strengths or services, the leasing rate changes in real time.
Seamless integration of vehicle exchanges: The official BMW, BMW i and MINI exchanges are ideally integrated and reproduced on the site in accordance with CI, without the visitor leaving the website.
Automanager Actions: Promotions created by Procar in the Automanager vehicle management system are displayed directly on the home page of the website. This enables the car dealership group to create new offer promotions, select relevant vehicles and communicate online in just a few minutes.
Client: Procar Automobile GmbH, Wuppertal
Product management: Sascha Müller
Advertising agency: pixelconcept GmbH, Kassel
Consulting: Torben Ullmann, Alexander Herwig
Art director: Matthias Roth
Programming: Jens Rieck, Sascha Fitzner, Matthias Roth
Text: Nadja Müller
Any more questions? Would you like more information? We look forward to hearing from you.
Feel free to contact us today to discuss your challenges and to learn more about whether Automanager is the right tool for you.
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