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In today's fast and digital car trade, one thing is clear: data is the key to success. Every customer who enters your dealership, sees your online advertisements or
The better the lead quality, the more successful the entire online marketing in B2B and B2C business. Incidentally, your own website is the best way to make yourself largely or completely independent of competitors such as car dealerships. The aim is to bring potential car customers to your own homepage with professional tracking, to guide them there, so to speak.
Everyone is his own neighbor, and everyone acts in his own interest!
This applies to the car manufacturer as well as to car portals and vehicle exchanges on the Internet. In this mixed situation, the car dealer must see where he stands in order to be successful in the long term. The success of the business can be directly influenced by online marketing - if it is handled correctly.
The dealer's own homepage should at best be Fahrzeugbörse + Showroom. In order to increase the traffic on the website, the tracking together with the lead quality must also be right. Generating your own leads is the same as winning over potential customers for the car dealership's offers. The attractiveness of the website is one thing, own leads with first-class lead quality is another. All of this adds up to successful online marketing.
Show the customer what he can expect and what is offered
In order to be independent on all sides, the car dealer's website must be able to score points with unique selling points and exclusive information.
Some examples and explanations
The complete data for each individual vehicle should be stored and accessible with a mouse click. The car dealer's website must be more visible, both visually and in terms of information content, than on the manufacturer's site or elsewhere. Anyone who has ever been directed to such an attractive homepage will be happy to come back. Your own website and the manufacturer's presence complement each other, but nothing more.
Online marketing is really successful when the focus is on your own company presence with its lead quality and the brand manufacturer's homepage is only called up in the second step.
Then it is done - Leadmagnet is now your own website!
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