
How do you go about buying a product yourself? As a rule, the first step is to search the Internet. And that is
It used to be: "Once a dealership, always a dealership." Today, the motto is: "Buy your dream car online with just one click" Car buying has been catapulted from the stationary dealership into the digital age. Three to four visits to the dealership? Water under the bridge! Thanks to online car exchanges, customers can search for, compare and even buy their dream car from the comfort of their sofa.
For car dealerships and retailers, this means that digital is the new normal. And there are ways in which you can take advantage of these developments. Whether you want to get started on existing car exchanges or build your own platform, we have the information you need to be competitive and take pole position in the digital car trade.
There are now a large number of sales platforms and concepts in the world of online car trading. The basic idea is always the same: buyers and sellers meet on a digital platform to offer or purchase vehicles. But how exactly does this work?
It's simple: a seller posts their vehicle on a car exchange, often including pictures, descriptions and price information. Potential buyers can search through the listings, compare them and, if interested, contact the seller directly or even complete the purchase straight away.
But the devil is in the detail, as there is now a whole range of concepts:
Have you ever asked yourself whether it is really necessary to play all the car nasties? We took a look at five prominent representatives from the car exchange category in Germany and compared which is the best addition to the traditional car dealership.
Car exchange* | AutoScout24 | mobile.com | auto.de | hey.car | autoboerse.de |
Offer | 2 million | 1.4 million | 75.000 | 474.000 | over 200,000 |
Users & reach per month | 15 million users | 21 million users | not specified | not specified | not specified |
Costs for retailers | According to price list on request | Bronze, silver, gold and platinum tariffs available, according to price list on request | Performance-based billing | Performance-based billing | According to price list on request |
Financial calculator | Yes | Yes | Yes | depending on the dealer | Yes |
Dealer ratings | Yes | Yes | no | no | no |
Special features | Various promotion tools on the website | Various promotion tools on the website | Individual examination of all advertisements | For dealers only, strict quality criteria | Possibility to arrange a test drive at the dealership |
The best car buying sites are mobile.de and AutoScout24, both of which impress with their extensive offers and high reach. In third place in the car portal comparison is hey.car, while auto.de and autoboerse.de score lower in our comparison due to their less transparent reach and entry conditions.
However, if you want to be more flexible, having your own platform as a car dealer exchange offers some advantages. Let's take a closer look below.
If you want to start your own car exchange, there are now powerful tools available to make the process much easier. Having your own marketplace can help you stand out from the competition and showcase your vehicles in a targeted way. But how do you get started?
This is where the AUTOMANAGER comes into play - a comprehensive car dealership software including helpful tools for setting up and running your own car exchange:
Having your own vehicle dealer exchange, such as the AUTOMANAGER Marketplace not only gives you freedom, but also strategic advantages that catapult you forward in the world of online car trading. Here are the highlights at a glance:
A presence on leading car exchanges such as AutoScout24 or mobile.de is crucial to success in the digital age. With modern software solutions such as the AUTOMANAGER even small car dealerships can get off to an efficient and cost-effective start - whether on large platforms or their own.do you have any questions or would you like to find out more about the advantages of having your own car exchange? For a non-binding strategy discussion, please call us on +49-561-789845-0 or make an appointment online.
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