Car exchange: Your digital path to more sales success

It used to be: "Once a dealership, always a dealership." Today, the motto is: "Buy your dream car online with just one click" Car buying has been catapulted from the stationary dealership into the digital age. Three to four visits to the dealership? Water under the bridge! Thanks to online car exchanges, customers can search for, compare and even buy their dream car from the comfort of their sofa. 

For car dealerships and retailers, this means that digital is the new normal. And there are ways in which you can take advantage of these developments. Whether you want to get started on existing car exchanges or build your own platform, we have the information you need to be competitive and take pole position in the digital car trade.

Car sales platform or vehicle exchange: how does it work?

There are now a large number of sales platforms and concepts in the world of online car trading. The basic idea is always the same: buyers and sellers meet on a digital platform to offer or purchase vehicles. But how exactly does this work?

It's simple: a seller posts their vehicle on a car exchange, often including pictures, descriptions and price information. Potential buyers can search through the listings, compare them and, if interested, contact the seller directly or even complete the purchase straight away.

But the devil is in the detail, as there is now a whole range of concepts:

• B2C platforms: These car buying sites are geared towards selling to end customers. Consumers can find cars for sale on a car exchange or used car portals and post a car for sale privately (usually free of charge). Well-known names here are AutoScout24 or mobile.de.
• Dealer exchanges for cars: These car exchanges are aimed specifically at dealers and car dealerships. Examples include AUTO1.com and BCA, which facilitate trade between dealers and handle large volumes of vehicles.
• Exchange platforms: Some platforms offer special exchange opportunities where dealers or private individuals can swap their vehicles for others.
• Leasing platforms: These platforms specialize in arranging leasing to finance a new or used vehicle. 

Car exchanges compared: Which platform will put your dealership ahead?

Have you ever asked yourself whether it is really necessary to play all the car nasties? We took a look at five prominent representatives from the car exchange category in Germany and compared which is the best addition to the traditional car dealership.

Which is the best car exchange?

The best car buying sites are mobile.de and AutoScout24, both of which impress with their extensive offers and high reach. In third place in the car portal comparison is hey.car, while auto.de and autoboerse.de score lower in our comparison due to their less transparent reach and entry conditions.

However, if you want to be more flexible, having your own platform as a car dealer exchange offers some advantages. Let's take a closer look below.

Set up your own car exchange: Freedom, flexibility and more turnover

If you want to start your own car exchange, there are now powerful tools available to make the process much easier. Having your own marketplace can help you stand out from the competition and showcase your vehicles in a targeted way. But how do you get started? 

This is where the AUTOMANAGER comes into play - a comprehensive car dealership software including helpful tools for setting up and running your own car exchange:

• Simple integration: The AUTOMANAGER Marketplace can be easily integrated into your existing website using a code snippet or WordPress plugin. This enables fast and seamless integration without any major technical effort. Your car and used car dealer exchange will be up and running in no time at all.
• Lead optimization: AUTOMANAGER is designed to increase the conversion rate by up to 5 percent. A user-friendly interface and optimized search functions improve the user experience and thus promote sales.
• picDesigner: With the app picdesigner you can optimize your vehicle images in no time at all. You can professionally edit car images, crop them and create 360° views. The app ensures that your vehicle offers stand out visually and improves the presentation on your car exchange.
• DAT license: With the license integrated in AUTOMANAGER , you can obtain precise DAT vehicle valuations and detailed technical data directly on your platform. Thanks to VIN queries, manual input and model selection, you can create reliable prices and comprehensive vehicle descriptions.

Advantages of your own car exchange: your platform, your rules

Having your own vehicle dealer exchange, such as the AUTOMANAGER Marketplace not only gives you freedom, but also strategic advantages that catapult you forward in the world of online car trading. Here are the highlights at a glance:

• Complete control: You have the freedom to design and customize the design, functions and user experience of the platform according to your needs.
• Customized functions: The platform can be tailored precisely to your business processes, including individual search and filter functions, special sales offers and customer interfaces.
• Cost efficiency: No more annoying, recurring fees from large car exchanges. Having your own platform saves you money and increases your profitability.
• Independence: You are no longer dependent on the guidelines and conditions of the major platforms and can implement your own business strategies and advertising measures.
• Data sovereignty: Retain control over all collected data. Use precise analyses and personalized offers to target your customers and optimize your marketing strategies.

Conclusion: The car exchange is an indispensable sales tool!

A presence on leading car exchanges such as AutoScout24 or mobile.de is crucial to success in the digital age. With modern software solutions such as the AUTOMANAGER even small car dealerships can get off to an efficient and cost-effective start - whether on large platforms or their own.do you have any questions or would you like to find out more about the advantages of having your own car exchange? For a non-binding strategy discussion, please call us on +49-561-789845-0 or make an appointment online.