
How do you go about buying a product yourself? As a rule, the first step is to search the Internet. And that is
How do you go about buying a product yourself? The first step is usually a search on the Internet. And it's no different when buying a car: even before customers enter a dealership, they look for information online. Current DAT studies show:
For you, this means that regardless of whether you run a regionally oriented car dealership or offer your services nationwide - if you cannot be found on the Internet, you do not exist for potential customers. And a good car dealership website is your figurehead or digital business card.
And not only that - professionally designed, it can be your best salesperson. But what does a professional car dealership website need? And how do you get started? This guide provides the answers.
For many people, it is easier, more convenient or quicker to access a car dealership website than to get in a car and drive a few kilometers to get information during fixed opening hours. Some people don't want to call straight away, but prefer to search anonymously first.
Your retailer website can be accessed 24 hours a day, 365 days a year, regardless of opening hours. Interested parties and potential customers can find out about your company, your products and services as well as current offers at any time.
That's why a website for your dealership is not a nice gimmick, but your digital employee. To exploit this potential, you need more than just a stylish design. Below we highlight the most important criteria that your dealership website should have.
A modern car dealership website must be convincing on all end devices - be it on a smartphone, tablet, laptop or a large desktop screen. This variety of devices makes responsive design indispensable. It ensures that your content adapts dynamically to the respective screen size. Text remains legible, images are optimally displayed and navigation remains intuitive - regardless of which device your visitors use to access the website.
But it's not just about appearance and user-friendliness. Search engines such as Google prefer car dealership websites with a responsive design. This means that a responsive website can bring your dealership considerably higher up in the search results and thus also increase your visibility and reach.
Make sure you have a good database of your vehicles so that the search functions also lead to results. With the connection to interfaces such as DAT and JATO, your vehicle data, such as technical data and information on special equipment, is always up to date.
Combined with an intuitive input mask, maintaining your website is child's play: New offers, current information, different contact persons or changed opening hours - you can inform interested parties and customers about such changes immediately via your own website.
A picture is worth a thousand words - and in a digital showroom you can present yourself from your best side, because you can perfectly showcase your dealership, your team, your customer benefits, your products, services and offers. High-quality vehicle photos, interactive 360° views and videos create an experience that motivates people to visit your dealership.
Car dealerships that have a website and can therefore be found via search engines such as Google or Bing have a better chance of drawing attention to themselves and their offer and winning customers.
In technical jargon, this is called search engine optimization (SEO) - the art of getting your website to the top of the search results. Basic SEO measures include incorporating relevant keywords (search terms) and choosing a professional provider that guarantees fast loading times for your website.
Especially when dealing with sensitive information such as inquiries, contact details or financing requests, the security of customer data is fundamental. This starts with the choice of a secure hosting provider: your car dealership website should be hosted on servers within the EU in order to meet the highest data protection standards.
In addition to technical security, legal compliance also plays a key role. A complete and legally compliant privacy policy and a correct legal notice must be seamlessly integrated into your website. These elements not only create trust with your customers, but also protect your dealership from legal consequences.
However, a professional car dealership website should be able to do more than just present vehicles. In conjunction with a car dealership software, it can become the central hub for your entire sales process and, with the appropriate technical functionalities, even a digital car dealership.
An all-in-one solution such as the AUTOMANAGER. Here is an overview of its most important functions:
The AUTOMANAGER turns your car dealership website into a powerful sales platform and offers you all the tools you need for a modern car dealership - all from a single source.
With the AUTOMANAGER you can easily create the website for your car dealership in just a few steps. The process is intuitive and specially tailored to the requirements of car dealerships. All you need is some basic information - the rest is taken care of by AUTOMANAGER.
It's as simple as that:
Are you still missing professional vehicle pictures? No problem! With the integrated AUTOMANAGER picDesigner you can edit car images, optimize backgrounds and showcase your vehicles perfectly - for a strong first impression on your website and in online portals.
Ultimately, it is not important whether you create the website yourself or have it created - what matters is that the result is professional. However, you don't have to expect expensive agencies or long project times.
With digital tools like the AUTOMANAGER you can also create a professional website yourself - without any programming knowledge. You save time and money and retain control over your online presence. It's so easy that you don't need a third-party provider.
A modern car dealership website is not a "nice-to-have", but a tool with which you can actively earn money. Provided you keep the site up to date and adapt it to market requirements as they arise.
With tools like the AUTOMANAGER you can ensure that your online presence not only looks professional, but also works efficiently. Contact us today and we'll show you how to maximize the potential of your dealership website.
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