Digital car dealership: The future of car trading?

The car trade is currently experiencing a revolution - and no, we're not talking about the switch to hovercars or the invention of flying estate cars. We're talking about digitalization in the dealership. The phrase "We've always done it this way" is no longer just old-fashioned, it costs money. If you want to move with the times, you need a digital dealership.

But what does that actually mean? A digital dealership is more than just a fancy website. It is a centrally controlled platform on which processes, customer experiences and vehicle trading are efficiently integrated. Innovative software, such as the AUTOMANAGER does exactly that - without you having to have studied computer science. Sounds good? Then read on!

What is a digital car dealership?

The heart of the digital dealership is a platform in the form of a dealership software on which all areas - from inventory management to customer support - flow together centrally. This means that you no longer have to jump between manual processes and individual solutions for CRM or analysis, for example, but are now only on an intuitive, fully integrated software platform - even without IT knowledge!

Added value & benefits at the touch of a button with the digital dealership

When we talk about the digital dealership, we are also talking about a gain in time, higher profits and competitive advantages. Let's take a look at the most important advantages:

• Better control over your processes: thanks to digital all-in-one solutions such as the AUTOMANAGER, information on vehicles, customers and sales is bundled in one place. This reduces complexity and makes your dealership clearer - for you and your team.
• More deals with less effort: Automated processes such as lead management and sending offers allow you to process more inquiries without investing more time. This directly increases your closing rate.
• Greater reach without additional effort: your vehicles are present everywhere, without you having to manually play on every platform. With a digital dealership, you can reach potential customers regionally, nationally and even internationally - exactly where they are looking.
• Faster decisions thanks to real-time data: Sales figures, market trends and customer activity are available to you at the touch of a button. This gives you the basis to optimally manage your prices, stocks and strategies.
• Cost savings in the long term: less manual work and efficient processes not only mean less stress, but also lower operating costs without compromising on quality.

Why your customers will love a digital car dealership

However, a digital dealership is not only a benefit for your team, but also for your customers. Because at the end of the day, it's the buyers who want smooth processes and modern services. Here are the highlights that your digital dealership offers your customers:

• 24/7 accessibility: Whether on the couch at midnight or on the train in the morning - your listings are available around the clock and interested parties can call up your vehicle inventory at any time.
• Individual customer approach: Thanks to smart technology, prospective customers are not fobbed off with standard offers, but receive exactly what they are looking for. Personal, relevant and efficient.
• Transparency that creates trust: with detailed vehicle data, pictures and clear prices, customers know exactly what to expect. The phrase "But that's not what the advertisement said" is a thing of the past.
• Simple and fast processes: Arrange a test drive, compare financing options, reserve directly online - customers have all options right at their fingertips and nobody has to spend the whole Saturday at the dealership anymore (unless there's coffee and cake). 
• A new level of convenience: the integration of a digital showroom, virtual tours and interactive tools such as configurators creates a shopping experience that inspires both online and offline.

Everything under control: the top functions for your digital dealership

A digital dealership only works as well as the software platform behind it. This is exactly where the AUTOMANAGER comes into play - a complete solution that covers everything you need to make your dealership efficient and future-proof. Here is an overview of the most important features:

Inventory management: everything at a glance

With AUTOMANAGER inventory management, you can keep an eye on your entire vehicle stock - in real time and from anywhere. From the addition of new vehicles and price adjustments to an overview of the service life and sales status. 

Lead management: no customer goes unnoticed

Processing customer inquiries efficiently is a challenge - but not with AUTOMANAGER lead management. Every contact, whether by website, telephone or e-mail, is recorded centrally and managed clearly. This means you always know which customer is interested in which vehicle and can follow up in a targeted manner. Your closing rate will thank you for it.

Edit car pictures: Brilliant appearances guaranteed

Looks count - especially in digital vehicle retail. With the picDesigneran integrated tool in AUTOMANAGER, you can create professional vehicle photos and edit car images professionally in no time at all. Crop, adjust brightness or create 360° vehicle image views? No problem. Your vehicles will be an absolute eye-catcher on every sales portal.

Market analysis: making smart decisions

Always stay one step ahead of the competition. AUTOMANAGER 's market analysis provides you with real-time data on prices, trends and market developments. Whether you want to adjust your prices or develop new purchasing strategies - with this planning tool you can make data-based and well-founded decisions.

Marketplace: Your digital sales platform that convinces

Your website is the showcase of your digital car dealership - and with the AUTOMANAGER Marketplace it becomes a sales machine. The software enables you to create a professional, user-friendly website including vehicle comparison, digital showroom and financing calculator that will inspire customers. 

It is also important to note that your online car dealership does not end at the doorstep; your listings are automatically synchronized with more than 50 vehicle exchanges. This means you no longer have to upload all listings individually, saving you time and maximizing your reach.

No room for risks: security as the foundation of your digital success

Despite all the enthusiasm for digitalization, security must not be neglected. Especially in the car trade, where sensitive data is involved, there is no room for compromise. Customers expect protection - and those who fail to guarantee this risk more than just legal consequences. But what counts when it comes to the security of a digital car dealership?

• Data protection according to GDPR standards
• Server locations in Europe
• Encrypted data transfers,
• Regular updates against security vulnerabilities
• Clearly defined access rights for employees with regard to sensitive data

With these measures, you create trust and protect not only your customers, but also your business information. The AUTOMANAGER consistently implements precisely these standards and combines maximum security with ease of use.

Playing in the Champions League of the car trade with the digital dealership

Digitalization doesn't mean reinventing everything - it means cleverly optimizing existing processes and offering customers a first-class experience. While others are still moving at a snail's pace towards the digital car dealership, you can use a platform like the AUTOMANAGER you can take the fast lane to the dealership of the future. 

Are you ready to leave the competition in the rear-view mirror? Contact us on +49-561-7898450 or arrange a demo with our product experts.