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In today's fast and digital car trade, one thing is clear: data is the key to success. Every customer who enters your dealership, sees your online advertisements or
The mobile.de wake-up call 2019 in Würzburg is an event that was organised to make the work of car dealers and their employees more efficient. After all, in the 21st century they will be confronted with new challenges that can only be mastered together.
The owners of car shops and their managers are cordially invited. Their marketing staff can also take part in the event. And because a large proportion of car sales today take place online, those responsible for online business may also take part in the mobile.de 2019 wake-up call on 21.11.2019.
Since the online marketing of cars is becoming increasingly important at present, keynote speeches will be given on the subject of "Programmatic Advertising". These are methods of targeted online advertising, with the help of which car dealers can develop new groups of buyers and thus increase the online marketing of cars. Another method that could be interesting for car dealers is called "KPI/Web Analysis". This aspect of car sales is about how car dealers can use online key figures for their business. The series of lectures will be rounded off with the topic of "financing models", because well thought-out financing models can also help car dealers to increase their sales. It is therefore worthwhile for all car dealership employees to attend the event.
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