Digitalization has long since found its way into the car trade and is having a lasting impact on the industry. But where do we currently stand? At the moment, the industry is
- Joshua Fischer
The photo app from pixelconcept - excellent good
The photo app picDesigner was awarded the Annual Multimedia Award 2023 in silver in the category Best Use of Data & AI. The app convinced the top-class jury and thus receives the award.
In 2020, around 77.7 million motor vehicles were sold worldwide (statis.de). In this context, 80% of consumers want to carry out part of the vehicle purchase online (Cox Automotive, 2021). E-commerce solutions thrive on professional product photos. The 20,000 car dealers in Germany need to create consistent, perfect photos of the vehicles for the online sales channel. The problem: poor shooting conditions, gravel and workshop floors, unstable backgrounds and no staff with photography skills. With the picDesigner app, pixelconcept makes digital retail scalable and possible for everyone.
The PicDesigner app enables every car dealership employee to create consistent photos within 2 minutes according to their own dealership guideline - regardless of location. After the photos are created, they are cropped, optimized and integrated onto an individual background or 3D scene in just a few seconds through the use of artificial intelligence. Furthermore, virtual 3D renderings and 360° interior and exterior walkarounds can be created fully automatically. Even the condition and damage of the vehicle can be recorded with a smartphone and evaluated by the AI.
For this work pixelconcepts picDesigner was awarded with the Annual Multimedia Award 2023. The Annual Multimedia Award provides an overview, documents the state of the art and filters out groundbreaking work and products. It provides answers to questions about current standards, possibilities and future perspectives of digital brand communication.
Any more questions? Would you like more information? We look forward to hearing from you.
Feel free to contact us today to discuss your challenges and to learn more about whether Automanager is the right tool for you.
Our tip
On trend
Recommended articles
Digital transformation is not just a buzzword, but is now common practice in many German car dealerships, e.g. in the form of apps for your employees. From the
Vehicle management in the car dealership of the 21st century is a challenge for many car dealers. Between the sharing economy and online platforms, the traditional car dealership is faced with the task of managing its
The car trade is changing. Digitalization has reached the heart of our society and the use of software solutions in car dealerships is no longer a dream of the future!
Dealers have no other choice - they have to deal with used car exchanges. However, the search for a suitable provider is often difficult.