Digitalization has long since found its way into the car trade and is having a lasting impact on the industry. But where do we currently stand? At the moment, the industry is
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Torben Ullmann
Yearbook of advertising 2016: Unterberger.cc
YEARBOOK OF ADVERTISING 2016: "UNTERBERGER.CC - FASCINATION CAR
The conception of the new car dealership website for the Unterberger Group started with the idea of continuous progress. The central idea of the head of the family, Fritz Unterberger, was at the centre of this concept: "If we want to continue to live as we do now, we have to change".
In the first month after going live, the site was visited more than 13,400 times and recorded 47,280 page views.
The new website was to be modern, innovative and yet emotionally appealing to the Unterberger Group - and its customers - which has grown over 40 years and is characterized by "dynamism". Based on the Responsive Design, the user guidance is designed to be intuitive. The structures of the website are easy to understand and visitors can find the desired offer with just a few clicks. The website content is available on all mobile devices.
The main focus of the website is the presentation of the car brands including all models and the car exchange. The exchange offers interested parties a wide range of variables and functions. Thus, a user can be specifically informed about individually relevant vehicle offers, "park" favourites or compare vehicles with each other. In addition, all 15 locations of the group, including the respective teams, can be found on the website. Workshop appointments can be booked directly online or personal questions can be answered via the callback service.
Client: Unterberger Beteiligungs GmbH, Kufstein Advertising agency:
pixelconcept GmbH, Kassel
Strategy: Torben Ullmann, Alexander Herwig
Consulting: Benjamin Langguth, Alexander Herwig
Creative Director: Matthias Roth
Programming: Constantinus van der Kruijs
Producer: Sascha Fitzner, Matthias Roth
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