Digitalization has long since found its way into the car trade and is having a lasting impact on the industry. But where do we currently stand? At the moment, the industry is
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Torben Ullmann
Advertising Yearbook 2016: MINI Used Car Exchange
JAHRBUCH DER WERBUNG 2016: MINI GERMANY USED CAR MARKET
The MINI Germany used car exchange is an online platform for the marketing of used vehicles of the MINI brand. This platform is based on the Automanager vehicle management of pixelconcept and the central used car management system of BMW AG.
The target group is the potential buyer of a used MINI. The MINI Germany used car exchange is integrated on the central website and on the websites of the MINI dealers.
The vehicle search is intuitively designed and guides the user step by step from model selection to financing rate to requesting an individual vehicle offer. The focus of the new development was on the implementation of the Responsive Design, so that interested parties can also use the online exchange optimally with mobile devices. In addition to the classic search criteria, the user has the option of comparing up to three vehicles with each other. They can choose between "vehicle data", "environment", "equipment" and "supplier" to find the ideal vehicle for them. Furthermore, there is the possibility to save search queries and thus be able to fall back on these vehicles at a later point in time or to be informed by e-mail when newly entered vehicles correspond to the desired search criteria.
Via the pixelconcept Automanager the vehicle stock of the BMW / MINI dealer organisation is updated daily from the central BMW / MINI systems for the stock exchange offer. Every MINI dealer has access to the system and can make optimisations to his vehicles. In addition, the dealer has access to functionalities such as image upload, statistics and analysis as well as the optional use of catalogue images for his advertisements.
Client: Bayerische Motoren Werke Aktiengesellschaft, Munich Advertising agency:
pixelconcept GmbH, Kassel
Strategy: Torben Ullmann, Juan Hahn
Consulting: Nils L. Rollke
Concept: Juan Hahn
Creative Director: Matthias Roth
Programming: Constantinus van der Kruijs
Producer: Sascha Fitzner, Matthias Roth
Click here to go directly to the competition entry: JdW 2016
Discover the vehicle marketing solutions from pixelconcept!
Any more questions? Would you like more information? We look forward to hearing from you.
Feel free to contact us today to discuss your challenges and to learn more about whether Automanager is the right tool for you.
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