SLR or smartphone: What is necessary for a good vehicle image?

If a car dealer makes a vehicle picture or has
made, it wonders whether he needs a DSLR for this or whether the
smartphone camera is enough. In advance the conclusion: It also works with the
smartphone if the app from picDesigner is used for this. This
simplifies the process at the dealership. The app with a Guided Tour makes
it possible for anyone to take usable pictures. In
general, the resolution and image quality of a smartphone is sufficient for digital
marketing.

Of course, a digital camera (the digital SLR) with a good lens still has clear technical advantages in terms of resolution and light sensitivity, and this will not change for years to come. But in good light, there is now no difference between smartphone and SLR pictures. Perhaps a car dealership should invest in lights or even a light tent in order to be able to make optimal use of the picDesigner app in combination with a smartphone.

What does the picDesigner do ?

The app of this sophisticated software program reduces costs by up to 50% and reduces the time a car spends in the yard by up to five days. It was developed for the smart optimisation of your vehicle pictures, with which you significantly increase your sales success. The picDesigner photo process turns every vehicle image into an advantageous figurehead for your dealership. In addition, you save time and money. The Kassel-based company Pixel, which developed the picDesigner , is currently (July 2019) offering a special promotion to optimize the first ten vehicles of new customers free of charge with six images per vehicle. These 60 vehicle images have a value of 100 euros.

Work efficiently with the app from picDesigner

For the owner of a car dealership, time is a very valuable commodity. The picDesigner photo process provides him with this time. This is designed for maximum efficiency and shortens the downtimes of vehicles, because an optimal photo result is also possible with the smartphone. This makes the picDesigner app a very valuable tool for your dealership. In reasonable light, you can use it to post vehicle images on the web that resemble the photos that would otherwise have been taken with conventional digital cameras. With the picDesigner app as part of your photo process, you can

• Create orders with any name,
• select how many images you want to optimize,
• create uniform vehicle images with the integrated
  photo guideline,
• simply send the optimization order,
• rely on push messages that indicate the completion
  of the images and
• download the images from the dashboard with ease.

You can find the complete service description here.

No more obstacles to good vehicle appearance

There can be many obstacles for the vehicle picture. The weather might not cooperate, the photographer does not have a free date, in the car dealership currently no employee can take care of the transfer of the vehicles to the photo location. With the picDesigner these are no longer problems - the pictures succeed even in bad weather. The processing program makes a photo location unnecessary, because the picDesigner creates a virtual background. In addition, it helps to position your own car dealership brand: with the picDesigner , not only the vehicles but also your brand can be skilfully staged. The intuitive assistant supports you in taking and editing photos - give it a try!