Digitalization has long since found its way into the car trade and is having a lasting impact on the industry. But where do we currently stand? At the moment, the industry is
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Joshua Fischer
pixelconcept review: mobile.de wake-up call! 2014
This year again, more than 100 responsible persons in the automobile trade - from owners and managing directors to sales, marketing and online managers - met to actively meet the challenges of online trade.
Important issues were discussed:
- Do digital sales strategies make me fear for my existence as a car dealer?
- Online vs. print - Where to put my marketing budget?
- How can I enforce higher sales prices on the Internet?
In the context of the practical forums, Torben Ullmann, managing director of pixelconcept, was able to explain to the participants of the mobile.de wake-up call! what market indicators can be used for in car dealerships and which potentials can be identified and exploited through them. The KPI Market Indicators Module, which evaluates the key figures of a car dealership as a tool of Automanager vehicle marketing, was also presented here. The KPI Market Indicators module for car dealerships was developed in 2013 together with mobile.de.
Picture source "car operation"
Any more questions? Would you like more information? We look forward to hearing from you.
Feel free to contact us today to discuss your challenges and to learn more about whether Automanager is the right tool for you.
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