Digitalization has long since found its way into the car trade and is having a lasting impact on the industry. But where do we currently stand? At the moment, the industry is
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Torben Ullmann
pixelconcept cooperates with CarGurus
The CarGurus car exchange is starting on the German market: the car marketing platform, which is the market leader in the USA, says it wants to expand into Germany this spring.
German vehicle dealers can register free of charge to use the exchange. In cooperation with pixelconcept, this will soon be possible directly via the Automanager access. Future partners are promised by the industry professional CarGurus a "new, efficient way to market their vehicle inventory" and "first-class leads with a good ROI".
"We would like to invite all dealers who have not yet heard of CarGurus and our plans for Germany to contact us, learn more and test our free offer".
explains Diego Sanson, Vice President International Business Development of CarGurus.
At the start in Germany the listing of the vehicles is free of charge. At a later date, the company plans to add various subscription packages to its "Freemium" model. Further information on these models will be available to pixelconcept customers shortly.
Offer transparency thanks to comprehensive data analysis
CarGurus technology helps users of the platform to find suitable advertisements from the best rated local car dealerships - dealers receive contacts from interested, willing to buy users through CarGurus. The portal evaluates hundreds of thousands of vehicle entries daily, taking into account year of manufacture, make and model, equipment, mileage, location and price. Using this data, CarGurus determines the current market value (AMW) for each ad. Additionally, dealer ratings from other users/buyers are included.
Background
CarGurus was founded in the USA in 2006. The goal was and is to create a transparent car marketplace for buyers and sellers. In the USA, the portal is now the market leader and has 21 million visitors and over five million vehicle entries every month. According to its own information, 20,000 franchise and independent car dealers are registered with the portal in the USA alone. In addition to the domestic market, the company is also active in Canada and, more recently, in the United Kingdom.
Source: CarGurus.de / autohaus.de
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