Industry news: Car dealerships must use the Internet more actively

Despite the positive development since the beginning of the year, the automotive industry runs the risk of leaving the potential of online business untapped in the long term. If one compares the car trade with other sectors, it is noticeable that people are still very cautious in their Internet activities.

GENERATION INTERNET BECOMES AN ECONOMIC FACTOR

Trends are often recognized too late or deliberately not used. Today's car buyers may use the Internet for their research, but they also make use of "traditional" online platforms such as the car dealership website or portals such as mobile.de or AS24. Own Facebook or YouTube channels, blogs or forums are rarely professionally managed or even completely neglected in the marketing mix.

What is currently still relatively harmless may have a strong impact on sales in the coming years. Because even if you look only ten years into the future, the Internet-savvy generation has grown up - and makes up an important proportion of car buyers.

TRENDSETTERS OF TODAY ARE THE WINNERS OF TOMORROW

In the long term, therefore, it will pay off to use new media for communication in car dealerships. New target groups can be generated as leads today, sympathy and image can be built up over the years and used for sales in the future. Experience already gained will thus become a competitive advantage over online inactive car dealerships.

If you also want to place your car dealership ideally on the Internet, exploit your potential or intensify your activities: We will be happy to advise you on Facebook, Google Adwords, online campaigns & Co.