What is important in online marketing

Digitization is the key word also in car sales and controlling. Potential car buyers increasingly inform themselves on the Internet, feed the search engine and perceive digital advertising. Only rarely do they pick up the phone to call the car dealership. Most of these customers are not after a specific brand and visit a car dealership on average only twice before they buy. The decision is often made for a dealer they did not know at all before.

For this reason, it is vital for a car dealership to spend a large portion of its budget on online marketing. Your site should work just as well on a smartphone or tablet as on a laptop or desktop PC. The vast majority of potential buyers use these devices to inform themselves. A mobile responsive homepage generates better results on Google and other search engines. Also, make sure your site is search engine optimised to ensure it ranks well. Use keywords that are specific to your city, your car dealership and your offer. Use different words than all the others so that you stand out from the mass of search results. The right analysis helps the controlling department to make efficient marketing decisions and to manage the budget effectively.

Ask customers for their opinion

Make sure that your house is well rated on the relevant rating platforms. Write to your customers after the purchase and ask them to rate their purchase experience with you. Most customers will respond to your request. Most buyers are happy with their new car, especially in the first period, so the evaluation will be very positive. If a critical evaluation does occur, please make an effort to eliminate the points of criticism and fulfil customer wishes afterwards.

Stay in mind even after the purchase

Bring your advertising to men and women in a user-oriented way. For example, do not send an advertising mail for a convertible if the customer has just bought one. Stay in contact with your customers and bind them long-term. Win over customers for services and additional services as well as for accessories. You will be remembered at the latest with the next car purchase.

Create transparency

Integrate a blog on your website and use it to inform customers about car-related topics and your offers in particular. This should be as neutral as possible and not be done in an advertising manner. Also offer neutral offer comparisons. Introduce your sellers and let them have their say. This will give the customer a small insight into what they can expect from you. This creates trust without personal contact and can give the customer the decisive impulse to come and see you.